Tales of two Businessmen.
- Nickque Tan
- Sep 7, 2016
- 2 min read
There are two family restaurants in PJ. Owner operated - good quality - family fare - reasonable prices - suitable locations. But that's where the similarity ends.
It starts with the owners. ABeng is exhausted. He rarely gets a day off. He is overworked because of staff turnover. Training takes too long and is too expensive. Seems ABeng is the only one who can do things right. And if jobs are so scarce these days, why do people keep quitting?
Across town is AHuat! His business is in good shape. He has good staffs because he has fair and consistent policies in place. His training manuals are up to date and they help new staff get on board quickly. And margins are good enough so he can pay them fairly. AHuat even gets regular time off.
ABeng is making a lot less money than last year. Costs have risen with the implementation of GST and revenue is shrinking. ABeng is no idiot and he knows food costs are too high; he just can't pinpoint exactly where the problem is. ABeng needs a better system, but he isn't sure where to get it (and he's worried it will be expensive or difficult).
AHuat understands his food costs because his restaurant has a system in place for calculating it weekly and tracking his key products every day. He also implemented some good ideas he found about improving inventory or portion control and reducing pilferage.
Both restaurants would like to see more business. But at least AHuat is seeing some growth. He implemented a new marketing tactic that is putting more people in seats during week day hours by tying in with Offpeak ( an on-line marketing platform.) That was a problem before. And AHuat avoided an expensive advertising program after Mystique warned him against it. Advice like that is priceless.
Unfortunately for ABeng, he doesn't have anywhere to go for good advice - or to even bounce ideas around. He certainly can't afford a consultant.
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Oh!!! by the way, AHuat got his advice, training manuals, policies, food cost system, employee checklists, and that good marketing idea at Mystique Consulting SB.
NO - it isn't free. He invested his time to have a chat and inquire on the scale of fees for flexible options. Whereas ABeng avoids that completely with his own assumptions & prejudice towards consultants.
If you think AHuat's approach might make more sense than ABeng's, get details at:
Yours in success,
NQ Tan
Mystique Consulting SB
PS: Quickly GET IN-TOUCH., everyday counts!
